Below is your starter for 10 - a list of questions that you should ask of your marketing dept/webmaster. There is no excuse in todays internet market not to have hard numbers for these questions.

• What are your top 5 keyword phrases?
• What search volume does each phrase have per month?
• Which is the landing page for each phrase?
• How optimised is each of the landing pages?
• What position does each phrase currently have in Google?
• Is that position rising or falling?
• What tracking software do you use?
• How many hits per month are you getting per keyword phrase?
• Which link building strategy are you using?
• When did google last spider your site?
• When did you last change your website?
• Do you have to use a webmaster to change your home page?
• Do you use a Content Management System on your site?
• Do you follow up enquiries with an auto reposnder sequence?
• Do you offer free reports on your site?